63% of people had noticed that communications with companies via messaging apps have increased in the recent past. Take a look at the findings from a study conducted by Facebook IQ on the use of mobile messaging, wherein they interviewed 12,500 people worldwide: I have put together this guide about marketing through WhatsApp to help you grow your interaction with target audiences This kind of market penetration cannot be ignored. With it, there has been a tremendous increase in the use of text-based applications such as WhatsApp.Ī study revealed that messaging apps are 20% more popular than social networking apps.Ĭlearly, Whatsapp has over a billion active users - more than Instagram, Twitter, LinkedIn, and Pinterest combined. 
We all know the growing popularity of smartphones. And that is, engage with your customers on the device they are paying attention to the most. If you want to succeed, you need to understand a simple fact.
Most companies fail because they are unable to find and interact with their audiences.
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