A better user experience drives longer lifetime value and faster growth as we just discussed. The reason being engagement drives usage, usage drives data insights, data insights drive a better user experience. We discussed it at some length at the Investor Day. I think we are playing a market share game.
In the 1Q18 earnings call, CEO Ek said the company is concentrating on growth as opposed to margins right now:
These strengths remain important today as the company continues expanding. At the March 2018 Investor Day, CEO Daniel Ek said the freemium offering, ubiquity across platforms and personalization are three key strengths fundamental to growth. Having 130 million premium subscribers and 286 million monthly active users (MAUs), per the 1Q20 shareholder letter, it are by far the biggest streaming music company and is still expanding rapidly. However, perhaps from time-to-time these outages should be mandatory, giving us all a much-needed detox from the online world.My thesis is that Spotify ( NYSE: SPOT) has a bright future as the leader in streaming music. Known as #InternetShutdown, Instagram, Facebook and WhatsApp took a major hit in October 2021 with a reported 10.6 million being affected by outages at the time. The issue? An apparent “faulty configuration change”. This could be regarded as one of the most significant outages online in recent months after the huge social media shutdown. Me listening to silence with my headphones in now♀️♀️ ĭuring the Spotify outage, news also emerged communication app, Discord, was down too. Hurry up i cant sit alone with my thoughts in silence ollie/toby/saturn | TUBATHON + SNF MEETUP + ✈ March 8, 2022 Us running to Twitter to see if Spotify and Discord is down for everyone else #spotifydown /1XWQVhrPP2 So, what was the best thing to do to pass the time? Share a slew of memes and reactions about the outage. While the outage only occurred for a few short hours, for those who are regular users it would have seemed like a lifetime.
Something’s not quite right, and we’re looking into it. Spotify confirmed the news of the issues themselves on Twitter saying, “Something’s not quite right, and we’re looking into it. It may take some time to get things up again.” Meanwhile, others experienced Spotify’s desktop site saying, “We’re all mixed up. Users flocked to social media to share they were experiencing issues accessing both the app and desktop site, where errors were being encountered with messages saying username and passwords were incorrect.
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